Cohen electric technology as the core opens the ro

2022-07-22
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In order to successfully build a kitchen electric brand with high market share at the time of the rapid development of the kitchen electric industry, kitchen electric enterprises must determine a differentiated positioning for their brands. Stand the test of time and market. Cohen kitchen appliances, one of the top ten brands of integrated stoves, has its own set of methods for how to position the brand and gain more consumer trust. Over the years, Cohen has adhered to the development concept of "being proficient in work, craftsman in mind, and product in line", committed to the innovative research, development, and design of a full range of kitchen electrical products, and led a healthy, intelligent, efficient, and convenient lifestyle

according to statistics, from 2008 to 2017, the annual disposable income of Chinese urban residents gradually increased, with a compound annual growth rate of 10%. With the rapid increase of residents' income, consumers are more confident in their own consumption. Especially last year, the consumer confidence index reached 113, the highest in the past decade, and the consumption upgrading trend began to become more prominent. According to the 2017 report on Chinese household appliance consumers, more than 60% of consumers buy high-quality kitchen appliances out of the need to improve the quality of life. It can be seen that creating the primary position in the market is a magic weapon to quickly enhance the brand influence. At present, more kitchen and electrical enterprises are constantly planning their products to significantly increase the proportion of high-quality products

Cohen kitchen appliances, one of the top ten brands of integrated stoves, has been a professional quality manufacturing enterprise of kitchen appliances for more than 9 years. It has incomparable advantages in both product quality and innovation. With advanced production equipment and strong technical R & D team, Cohen kitchen appliances has created a series of high-quality and differentiated kitchen appliances with quality and intelligence as its product R & D direction, Make it a kitchen electrical brand with a high product share in the kitchen electrical field. Cohen kitchen appliances, the top ten brands of integrated stoves, has always adhered to the principle of "technology as the core and design as the driving force", from production research and development to appearance innovation, from quality control to marketing, forming differentiated product competitiveness, and comprehensively improving Cohen's market awareness and brand influence

Cohen kitchen appliances, the top ten brands of integrated stoves, has a solid brand foundation. Through the appropriate publicity window, with the purpose of "customer first, quality first", it moves every consumer emotionally. I believe that the brand road of Cohen kitchen appliances will go further and more exciting

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